Social Media Marketing

Social Media Marketing

AMD0
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About this course

Social Media marketing is one of the most demanded professions in the world. Nowadays the foundation of any successful business is the effective use of social media tools and techniques.

By participating in Quick start’s program, you will not only be able to master Social Media marketing tools, but also you will become a real SMM specialist and you’ll start to think and act in the way SMM Specialist does.

The main aim of the program is to prepare Social media marketing specialists, who will fully master the profession and will become leaders in this field.

For whom is the program

For those who are interested in the digital world, want to acquire the profession of SMM specialist and work in the media marketing field.

Outline of the program

Marketing communication

  • Strategy for marketing communication
  • Segmentation & target audiences
  • Communication channels

Թվային մարքեթինգ

  • Helicopter view, world stats
  • Social media, web
  • Digital marketing as a way of communication

Սոցիալական մեդիա մարքեթինգ

  • The importance of SM, some facts
  • Types of Social media- Facebook, Instagram Linkedin
  • Creating Visual content
  • Content marketing (guest speaker Ani Sargsyan, The Loft, Business development director

Social media advertising

  • Advertising strategies
  • Ads manager & ads library
  • Creating digital media plan

Social media campaigns (Case study)(guest mentors)

  • Choosing right objectives
  • Choosing visuals
  • Messaging
  • Finalizing the campaign

Bonus – Social media conversions and KPIs + test

  • Analyzing the campaign (insights)
  • Knowledge test

BONUS stages of the program

  • Qualification issuance
  • Consultation on CV writing and interview passing techniques
  • Links with employers (* For the full program participants having high performance)

The main Results

At the end of the program participants will be able to:

  • create digital marketing plan
  • create digital media plan for digital campaigns
  • Create social media ads by understanding the objectives and by choosing the right target audiences
  • Analyze the campaign, understand the conversions and make the right conclusions

BONUS:  By the end of the course, the participants will be provided by social media “Starter handbook”, which will be a guide for them in the initial stage of their careers.

Duration

26 hours, 2 times a week, 2-hour lessons

Schedule

Days: Monday, Thursday

19:00-21:00

Your Investment

68,000 AMD for the whole program  

Trainer


Gegham Vardanyan

Marketing team lead at acba bank 

Gegham has 9 years’ experience in Social media and marketing field. He worked as a Marketing specialist in such companies as Yell Extreme Park, Ameriabank etc. Since 2019 he is the head of digital marketing at acba bank. During these years he has completed 20+ Digital marketing campaigns for 10+ Armenian companies as a freelancer. He is also guest lecturer of marketing at ASUE, RAU and does webinars for SMEs: Digital marketing, Websites and SEO.

Gegham posseses ToT (training of trainers, 2021) certification.

Number of participants

max 15

 Language

Armenian (materials in English)

Members

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Total number of students in course: