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About the webinar
Why are leading global brands allocating a significant portion of their budgets to influencer marketing?
Influencer marketing goes beyond content creation — it's a powerful tool for building consumer trust and shaping purchasing decisions, ultimately driving substantial increases in sales. This is precisely why it has become one of the most widely adopted and closely studied strategies in modern marketing.
This webinar is designed for brand leaders, marketing professionals, and entrepreneurs who want to understand and harness the power of the most in-demand marketing tool of 2025.
Why are leading global brands allocating a significant portion of their budgets to influencer marketing?
Influencer marketing goes beyond content creation — it's a powerful tool for building consumer trust and shaping purchasing decisions, ultimately driving substantial increases in sales. This is precisely why it has become one of the most widely adopted and closely studied strategies in modern marketing.
This webinar is designed for brand leaders, marketing professionals, and entrepreneurs who want to understand and harness the power of the most in-demand marketing tool of 2025.
Program Content
✔ Fundamentals of Influencer Marketing and Its Strategic Importance
- Understanding the core principles of influencer marketing
- Why influencer marketing has become a top priority in 2025
- Key characteristics of the Armenian market
✔ Types of Influencers and Selection Methodology
- Mega, macro, micro, and nano influencers—how to determine the best fit for your business
- Choosing the right influencers based on brand values and target audience
✔ Developing Collaboration Models and Contracts
- Essential elements of contractual relationships and relevant legal considerations
- Overview of pricing ranges in the Armenian market
✔ Evaluating and Optimizing Effectiveness
- Key performance indicators (KPIs): engagement rate (ER), reach, and return on investment (ROI)
- Practical tools for measurement: Google Analytics, Instagram Insights, TikTok Analytics
The webinar will provide comprehensive insights into developing an influencer marketing strategy — from clearly defining brand objectives to segmenting target audiences and selecting platforms that align with the unique characteristics of the Armenian market.
By participating in the webinar, you will gain essential professional skills that will empower you to:
- Master the full scope of influencer marketing and immediately apply your knowledge to enhance business performance.
- Identify the right influencers and maximize your budget efficiency.
- Build impactful and lasting collaborations.
- Accurately measure campaign results and ensure a high return on your marketing investments.
Availability is limited. Register now and position yourself as a leader in influencer marketing within the Armenian market.
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Anna Hovsepyan's experience includes product development, strategic planning, and sales promotion for various businesses — from financial services to consumer goods.
She has been applying influencer marketing in her work since 2019. During this time, she has worked with around 100 local influencers, implementing campaigns of various formats — from brand awareness to sales promotion. She has measured results, experimented with different tools and models, and has seen what truly works in the Armenian market.
