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Choose the platform and share the program
Վաճառքներ և Սպասարկում

Sales & Service․ Sales execution and competent service

89 000 AMD

  • Start: օգոստոսի 19
  • Days: tuesday and friday
  • Hours: 19.00-21.00
  • Duration: 16 hours

About the program

Company revenues are multiplied as a result of the application of modern sales and service techniques and tools.

Sales and quality service are not merely transactions; they are key to building long-term relationships with clients and shaping a positive company image. The first impression, establishing trust, and understanding the client’s true needs are essential for sustainable business growth.

This 16-hour program is delivered using practical situational teaching methods, including exercises, discussions, and role-playing.

Company revenues are multiplied as a result of the application of modern sales and service techniques and tools.

Sales and quality service are not merely transactions; they are key to building long-term relationships with clients and shaping a positive company image. The first impression, establishing trust, and understanding the client’s true needs are essential for sustainable business growth.

This 16-hour program is delivered using practical situational teaching methods, including exercises, discussions, and role-playing.

The program topics are:

  • Types of sales and their characteristics,
  • Preparation phase,
  • Defining the ideal customer profile,
  • Customer Types and their behaviors,
  • Business etiquette.

  • Email-based sales,
  • Cold calling techniques,
  • Account-Based Sales strategies,
  • Leveraging LinkedIn for sales,
  • Sales strategies for events.

  • consultative sales,
  • the role of needs identification in sales,
  • SPIN questioning technique and skills in using the right questions (The Mom Test),
  • the importance of active listening,
  • tactical empathy techniques.

  • Effective product presentation,
  • Application of the ABC Argument Method,
  • առարկումների հաղթահարման 6 տեխնիկաներ,
  • Harvard negotiation principles,
  • Account Management strategies,
  • Cross-selling techniques,
  • Up-selling strategies,
  • Proper use of CRM systems.

  • Psychological aspects of communication,
  • Methods of information transfer and their importance in the service sector,
  • Types of communication and understanding different interlocutors,
  • The role of body language in customer interactions.

  • The impact of service quality on customer engagement and need identification,
  • Understanding customer decision-making and guiding the process,
  • The psychology of crowds in customer behavior,
  • The golden rules of effective communication.

  • Handling difficult customers effectively,
  • Complaint management: the role of complaints in improving service quality, identifying complaint areas and strategies for resolution,
  • Conflict Management: prevention, resolution, and overcoming challenges.

As a result of the course, you will be able to:

Introduce more effective sales approaches

Build stronger, more solid relationships with customers

Improve communication skills to enhance sales and service quality

Manage difficult situations more effectively

Apply new methods for providing feedback and collecting customer opinions

ERIK KHACHATRYAN

Erik is an experienced sales professional who consistently achieves exceptional results in his field. His ability to quickly build trust and form strong relationships—both within teams and with clients—sets him apart.

Erik is an experienced sales professional who consistently achieves exceptional results in his field. His ability to quickly build trust and form strong relationships—both within teams and with clients—sets him apart.

As the founder of Rooqet, Erik helps organizations build high-performing sales and customer service teams. He also leads the Sales Professionals Association of Armenia, contributing to the advancement of the field. His efforts are driving the evolution of sales and service culture in Armenia.

JULIA VARDANYAN

HRM Professional, Corporate Trainer, Author of HRM books, Founder of “Bvik” Educational Foundation

Julia is a trainer with 16+ years of experience and an HR professional with 12+ years of experience who has worked and is working with a number of large companies in Armenia, each of which has specialized in leading, managing and servicing large teams.

Julia conducts trainings on sales, servicing, management skills, oral and written communication, conflicts, stress, time management, teamwork, team management and other related topics.

Julia is the author of the first three Armenian-language books in the field of Human Resources Management. The books consistently highlight the importance of a leader’s managerial, soft skills, character and behavior in organizing teamwork, implementing the company’s strategic goals, as well as the importance and nuances of service.

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